What Is a Press Release & How Does It Help Your Business

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A press release is a short document containing information about your company and its products. It's typically written by someone in public relations or marketing, but can be written by anyone with a little knowledge about the topic. If you're considering whether to publish one of these documents, there are many things to consider before publishing one as well as after. The goal of this article is to provide an overview of how to publish press release are and how they could benefit your business.

History of the Press Release

The history of the press release is as old as journalism itself. In 1844, newspapers in the U.S. began publishing news about fires and other natural disasters with a short description known as “newspaper releases”—a term that eventually became “press releases” when they were distributed to local papers for publication (1).

In modern times, companies use press releases to share information about their business or products with reporters who might be interested in writing about them later on. It's important that you know what your company can do for you if you want it published by a reporter; therefore, it's essential not only that you write well but also that what qualifies as good writing is appropriate for your target audience

The Simple Format of a Press Release

A press release is a short, easy-to-read piece of information written to announce a new product or service. It can be sent out to journalists in the industry, who will then use it to write about your company on their sites and publications.

The format for writing a press release follows this basic structure:

  • Headline (1 sentence) - The first thing that catches attention, so make sure it's catchy! Most people won't read any further unless they're interested in what you have to say.

  • Body - This section includes all the details about what happened (or will happen) with this news story as well as why it's relevant or important—in other words: facts! You can also include links if any additional information is needed (such as where people can learn more). Here are some examples of body paragraphs: 1) I just released my newest product line at my booth at the trade show next week! 2) I'm excited because this will allow me expand my product line even further than before while still staying loyal customers who love buying from me....

Why You Should Use a Press Release

With the right where to submit press releases, you can get your name out there and make sure that you’re getting the attention of potential customers.

A good press release is a great way to announce new products or services, as well as events like grand openings, awards ceremonies and more. You can also use it to announce new hires at your company or other professional milestones such as promotions in sales positions (which should be announced through their own channels). If you have an event coming up where people will be interested in learning more about what YOU do—whether it's a conference or seminar—then this is also an excellent time for using a press release!

What Happens After You Publish Your Press Release

Once you’ve published your press release, the next step is to distribute it to the appropriate media outlets. If you have a large number of reporters on your list, it’s best to send out individual emails with the link to each reporter’s personal email address instead of sending an entire email blast with all reporters included in one email. This will make sure that each reporter gets their own copy of your press release and doesn't miss out if they aren't interested in what you have to say (or they don't get any response).

In addition, many companies offer distribution services as part of their subscription plan so that they can help market products or services over social media sites such as Twitter and Facebook without actually having any control over those platforms themselves -- which means no need for any manual work either!

Pros and Cons of Using a Press Release

  • Pros:

  • Cost-free. A press release is a free, simple tool that can help you get your name out there and into the hands of the media without spending any money on advertising.

  • Can reach many people at once. A press release will be sent out to hundreds if not thousands of media outlets, so you don’t need to worry about reaching just one or two publications—you can send them all at once!

  • Helps build relationships with journalists who might cover something similar down the road when it is more relevant for their readership (or even something completely unrelated). As long as there is some connection between what they write about and what was written in your original article, then great! You may have even helped strengthen their relationship with those readers by writing such an article first instead doing nothing at all which could lead them away from writing anything else related again later on down the line if no good content comes along soon enough after receiving these initial contacts...

How to Write an Effective Press Release

A corporate press release is a means of quickly announcing news to the world. It's not meant for long-winded essays about your company's history, or for personal details about you and your family. Instead, it should be short and easy to read—like any other kind of marketing material (e.g., brochures).

The most important thing about writing a good press release is that it should be clear and concise. If people don't understand what you're saying, they won't take action on your message!

In addition:

  • Be as specific as possible when describing the news item; use active voice instead of passive voice whenever possible; provide quotes from relevant sources where appropriate; include photos/videos if available (but make sure they aren't too graphic!). You may also want add some additional links related back into your own website so readers can learn more about those things later down the line once they've finished reading this article :)

How to Distribute Your Press Release

If you have a press release distribution service, they’ll be able to help you distribute your press release. Some of these services include:

  • Email distribution lists

  • Newsletters (if you have an email newsletter)

  • Press release distribution services

A press release is one of the most effective ways to get your news in front of journalists, customers and other organizations in your industry. Learn more about why you should use them and the best way to create them.

A press release is one of the most effective ways to get your news in front of journalists, customers and other organizations in your industry. Learn more about why you should use them and the best way to create them.

  • Who should send a press release?

A good rule of thumb is that if it's newsworthy, then send it out! You can send them out yourself or pay someone else at [company name] who specializes in this kind of thing (called a "PR agency"). If you don't know what qualifies as "newsworthy" or how much information needs to be included for each type of outlet, refer back again here: https://www.prwebtoday.com/article/2068531/how-to-write-a-pressrelease


A press release for startup is one of the most effective ways to get your news in front of journalists, customers and other organizations in your industry. Learn more about why you should use them and the best way to create them.

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