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7 Easy Steps to Write a Press Release

Here’s your step-by-step guide on how to craft a well-written press release:

1. Be Newsworthy – Find Your Angle: Data, Newsjacking or Emotional

As you’ll be pitching to journalists, create a news release with that in mind.
Here’s how to give journalists what they want:

Exclusive Data or Research

Journalists love anything exclusive. Free Press Release Network They also happen to love data. Giving them exclusive data in a media release is a good way of offering both.

Newsjacking

While you may not be able to provide journalists with your own breaking news event every time, you can use a content marketing process called newsjacking.
Simply put, newsjacking is the process of injecting your brand into a current news story to make it more relevant and eye-catching. Free Press Release Website For example, if something is viral on social media platforms like Twitter, tying your news release to it is a smart way to get traction.

Emotional Connection

Stories with an emotional connection resonate better with a target audience and lead to more social traction.
If you can get people emotionally invested in your brand, chances are your audience might be willing to give it a shot.

2. Write Your Press Release Headline

Your press release headline is the first thing anyone’s going to see, so you have to make sure it’s perfect. Free Press Release Site
The goal of your press release headline should be to get in, impress the journalist, and get out.
The three core tenets of writing a press release headline are:
  • Use action verbs
  • Be direct
  • Be comprehensive
  • If you’re still struggling with your headline, you could always try a headline analyzer to give you an idea of where you stand.

3. Write your lead

Your lead is the first paragraph in your press release.
Usually consisting of 35 to 45 words, it summarizes the most critical parts of your press release.
This first paragraph has to answer the “5 Ws” as concisely as possible.
  • Who: Who’s involved in the news story? Which person or company is involved?
  • What: What’s happening? What’s it about?
  • When: When did this story or event happen? When is it going to happen?
  • Where: Where did this story or event take place?
  • Why: Why is this information relevant to a reader of these media outlets?

4. Write Your Body Paragraphs

The goal of the body is to describe all the relevant details of the story and your brand’s involvement in it. The keyword here is relevant. 
Every great press release uses the inverted pyramid formula to do this:
You include the most pertinent details right at the top and then get into the less vital aspects as you go on.

5. Include Useful Quotes

Including quotes is a good way to boost the credibility and personality of your press release to a reader. Free Press Release Distribution However, always ensure that your quote is relevant in the context of the article.

6. Write Your Boilerplate

Your boilerplate is a standardized copy of what your organization is and stands for. When you write a boilerplate, you are essentially condensing facts, business aspirations and marketing goals – all into one short paragraph. 
You can even include your company logo here if you want to.
For a more in-depth look at how to write the perfect boilerplate, click here.

7. Put Media Contact Details

You need to include your media contact information for reporters to get in touch with you. Include your email id and phone number to give them a point of contact when they want to reach out to you. Take a look at this product launch PR Release from Apple. Free Press Release Service It has all the elements of a good press release in the perfect order. Let’s analyze them one-by-one

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